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Soorty Unveils Form & Freedom, Its SS28 Collection, at Kingpins Amsterdam

Three attitudes toward our wardrobes, one philosophy: what you wear is never just what you wear. It’s how you live, how you claim your space, and how you tell your story.

Soorty, one of the world’s leading vertical denim producers and a recognized innovator in responsible fashion, will launch Form & Freedom, its SS28 collection, at Kingpins Amsterdam this October. The collection is built around three concepts: Street, Kinetic, and Rebellion Rock – each built on a different relationship between clothing and purpose, translated into denimwear through construction, fiber, and finishing innovation.

Form & Freedom reflects a season of technical development across fiber content, dyeing technique, and performance engineering, with several innovations reaching commercial scale for the first time.

“This collection explores three very different ways of wearing denim,” said Eda Dikmen, General Manager, Marketing, Communications and Branding at Soorty. “One is classic, reliable, old-school and authentic – the kind of denim that already feels familiar. One is technical and functional, built for how people actually move through the day. And the last is more expressive, more fashion-led, denim as a form of self-expression. Form & Freedom is our way of saying all three are valid, and all three deserve real craftsmanship behind them. Denim is for everyone and everyday.”

Linen at Scale

One of the season’s most significant developments is Soorty’s expanded use of linen across the range. Rather than sitting in a single category, linen runs through multiple concepts, reflecting the broader industry shift toward breathability and lived-in character. Building on this, Soorty will also present a dedicated linen line in its non-denim collection this season, featuring lightweight, raw, and natural constructions alongside its denimwear offering.

Street

Street takes authenticity to the block, built around oversized, unrestricted silhouettes and lived-in surface finishes. Within Street, Old Friends, an area Soorty is now known for, offers classic constructions and familiar silhouettes enhanced with material science, modern fiber and weaving technology; Super Soft delivers hand-feel innovation achieved through fiber choice and construction rather than chemical finishing; and Weave Lab introduces 3D textures and special weaves including corded stripes, dobby twills, and other variations that offer added breathability and surface interest.

Kinetic

Kinetic translates functionality and adaptability into denim, drawing on technical wear, Scandinavian minimalism, and Japanese organizational design. Utility groups dense, structured constructions engineered around design intent. Climate Tech brings together multiple performance fiber technologies focusing on climate control, including COOLMAX® EcoMade, COOLMAX® All Seasons (both incorporating recycled content) and TruTemp365®, alongside a series of lightweight fabrics developed for warm-weather comfort. Superior100 combines Soorty’s traceable SOCI organic cotton, Tencel™ HV100, and refined linen through advanced spinning processes for an elevated hand-feel and a distinct visual cast. Color Lab moves beyond traditional indigo through a series of dye applications including colored weft, reactive-over-pigment dyeing, and yarn-dyed sulphur, so garments evolve naturally with wear rather than fading flat.

Rebellion Rock

Rebellion Rock channels 70s rock culture reinterpreted for a new generation, using denim as a canvas for self-expression through weathered washes, worn textures, and distressed surfaces. Cool Fade brings enhanced laser-reactive shades in indigo and black, delivering sharper contrast and a cleaner dry-process wash-down. Dawn is a range of fabrics designed with purpose considering the desired wash outcomes, pairing aggressive slub textures with ombré-inspired washes for a lived-in, layered depth that reflects deliberate construction rather than surface treatment alone. Stage combines stretch constructions, sateens, and dyed-weft fabrics for garments engineered to move freely and hold character over time.

Form & Freedom will launch at Soorty’s Fabrics and Garments booths at Kingpins Amsterdam October 14 -15, 2026.

Reach out to receive the SS28 concept book for more information. 

About Soorty

Soorty is a vertically integrated denim manufacturer and a family of engineers and designers united by a belief that denim can be both innovative and responsible. Operations span Pakistan and Bangladesh, backed by green energy investment and resource-efficient machinery that ensures low-impact production at scale — with design and co-creation offices in Spain, Türkiye, the Netherlands, the United Kingdom, and the United States.

Soorty’s mission extends beyond manufacturing. The Soorty Organic Cotton Initiative and Soorty Regenerative Initiative source responsibly grown fiber, while Second Life®, Soorty’s traceable denim-to-denim recycling solution, advances circularity across the value chain. Soorty is the first producer ever invited to the Innovation Forum’s Global Advisory Group, and continues to invest in digitalization and AI – dedicated to expanding what denim can be, and using fashion as a force for good.

Media Contacts

Eda Dikmen

Soorty