The struggles of Everlane, Allbirds and Beyond Meat show that sustainability can enhance a brand, but it rarely serves as a substitute for strong products and customer value.

Can “clean” activewear replace petrochemical stretch? Demand for plastic-free athletic wear is on the rise, reflecting both health and environmental concerns. 

Birla Cellulose has built its circularity strategy across multiple pathways to establish itself as a credible sustainability partner in the global textile ecosystem.

Sustainability pioneer Helena Helmersson explains why scaling sustainability demands establishing priorities, centralizing decisions and undertaking systems change.

Despite years of industry commitments and sustainability investments, the apparel, footwear and textiles sector remains behind in its decarbonization efforts.

Fashion for Good’s Price Parity Toolkit shows how to adopt next-gen materials without passing premiums on to the consumer.

Italian insulation specialist Thermore is doubling down on high-performance innovation, diversified recycled inputs and transparency as brands and consumers look closer at what’s inside their garments.

After last year’s almost $1B investment in its vertical Vietnam factory, Hyosung is commercializing its sugarcane-derived bio BDO for bio-based spandex.

Despite inflation, tariffs and cautious buying, denim enters 2026 as a resilient category, driven by flexible sourcing strategies, evolving fit trends and sustainability-led process innovation.

While challenges remain, experts discuss how incremental wins, rigorous data and sustained collaboration can embed sustainability into the fabric of fashion businesses.