TryVerse, an AI-powered fashion technology platform developed by Xvantech LLC, today announced its participation in MAGIC Las Vegas, one of the fashion industry’s largest trade events, taking place August 10-12, 2026, at the Las Vegas Convention Center. TryVerse will exhibit within the event’s Business Solutions Center, a dedicated hub for technology and service providers serving fashion brands and retailers.
TryVerse offers a suite of AI tools designed to solve two of the fashion industry’s most persistent challenges: the high cost of product photography and low online conversion caused by fit uncertainty. Using a single mobile photo, brands can generate professional on-model photoshoots, product videos, and styled content, cutting traditional photography costs by up to 90%. The platform’s Virtual Try-On widget allows online shoppers to see how a garment will look on their own body before purchasing, directly on a brand’s website.
The technology is already live with many clothing brands, where the Virtual Try-On widgets have recorded thousands of try-ons within months of launch.
“Fashion brands, especially smaller and mid-sized ones, are stuck choosing between expensive traditional photoshoots or settling for content that doesn’t convert,” said Atta Ullah Khan, Strategic Development Executive at TryVerse. “We built TryVerse so any brand can create studio-quality content and let shoppers try products on virtually, without the cost or timeline of a traditional production.”
In addition to Virtual Try-On, TryVerse’s platform includes AI Photoshoot, Video Studio, Pose Studio, Ghost Mannequin, and the upcoming Fabric Studio – giving brands an end-to-end content creation toolkit powered entirely by AI.
TryVerse will be available at MAGIC Las Vegas to demonstrate its technology live and offer trial access to interested brands and retailers.