Narravero today announced it has been recognized as a Market Shaper in a 2026 Gartner® report. Gartner delivers actionable, objective insight to executives and their teams. Its expert guidance and tools enable faster, smarter decisions and stronger performance on an organization’s mission-critical priorities.
Narravero is placed in the top right corner of the quadrant, the Market Shapers.
According to the report, Market Shapers “disrupt the reliance on siloed compliance platforms by embedding native interoperability and open global data standards directly into their core architectures.”
What the report means to Narravero clients
As the implementation of EU-deadlines approaches, the market focus will shift from regulatory compliance to long-term strategic business value.
Narravero’s role in the DPP market
Narravero’s platform is built for interoperability with global data standards, including GS1 Digital Link, while remaining open to other relevant standards and data environments. It connects product data from ERP, PIM and other enterprise systems into DPP-ready formats.
In Narravero’s opinion, that matters because the DPP market itself is still forming. Foundational data and architecture standards are not yet finalized, and while European standardization bodies are making progress, some regulatory uncertainty remains.
However, Narravero uses AI to reduce friction in DPP implementation and scaling, particularly in AI-supported data capture, extraction of product data from documents, preparation of semantic structures and transformation of data into DPP-ready formats. Here, it is not meant to overclaim generic AI capabilities, but to show concrete reduction of manual effort in data collection, structuring and DPP creation.
Thomas Rödding, CEO Narravero:
“Digital Product Passports are moving beyond compliance. For companies, they are becoming a strategic product data infrastructure that can support differentiation, sustainability communication and trusted customer engagement. Narravero’s role is to make that infrastructure scalable by reducing manual data work through AI-supported data capture, semantic structuring and efficient transformation of product data into DPP-ready formats.”
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Source: Gartner, “Emerging Market Quadrant for Digital Product Passport – Established Vendors,” Kevin Lawrence, Marta Muñoz, Rajan Saini, 6 July 2026.