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Kering’s de Meo Says Italy Remains Key, Rules Out Production Shift

Kering CEO Luca de Meo reaffirmed Italy’s central role in the group’s manufacturing strategy while signaling a broader supply-chain overhaul.

FILE PHOTO: A Drip sneaker model by Gucci is displayed in a Gucci store in Paris, France, September 23, 2026. REUTERS/Abdul Saboor/File Photo

Key Insights

  • Kering has “absolutely no intention” of relocating production from Italy, which de Meo called a cornerstone of the group’s strategy.
  • Some Gucci sneakers are made in China due to specific technical requirements, rather than as part of a broader shift away from Italy.
  • Kering plans to simplify a fragmented supply chain, noting that just 25% of suppliers currently account for 98% of total sourcing; de Meo also ruled out interest in taking a minority stake in Armani.


MILAN, Sept 30 (Reuters) – Italy remains central to Kering’s plans, with the French luxury group having no intention of moving production out of the country, Chief Executive Luca de Meo said on Wednesday.

He also ruled out any interest in buying a minority stake in Armani, recalling that Kering was not mentioned in Giorgio Armani’s will, and adding that the group was focusing on other challenges.

Asked about Kering producing some sneakers for its Italian brand Gucci in China, de Meo said the decision was driven by specific technical requirements.

“We have absolutely no intention to relocate production or anything of that sort,” he told reporters on the sidelines of an event in Milan.

“We have made it very clear that, given our ambitions, Italy’s central role in our manufacturing system remains one of the cornerstones of our strategy,” de Meo, an Italian national, said.

The CEO added that the company was working on a planned reorganisation of its supply chain, which he described as having too many layers and being overly fragmented, even though 25% of suppliers account for 98% of total sourcing.

De Meo declined to comment on rumours about the possible departures of Anthony Vaccarello and Pierpaolo Piccioli, the creative directors, respectively, of Kering brands Saint Laurent and Balenciaga.

(Reporting by Elisa Anzolin; writing by Giulio Piovaccari, editing by Alvise Armellini, Kirsten Donovan)

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