Incoming chief Heidi O’Neill faces falling sales, fading product momentum and intensifying competition as Lululemon cuts its outlook again.

Lululemon faces mounting C-suite turnover ahead of new CEO Sarah O’Neill’s September arrival as the struggling activewear brand looks to revive growth

Can “clean” activewear replace petrochemical stretch? Demand for plastic-free athletic wear is on the rise, reflecting both health and environmental concerns. 

The Texas attorney general’s office is investigating Lululemon Athletica Inc.’s apparel for the presence of so-called “forever chemicals,” which have been linked to health problems.

Apparel giants balanced tariff pressures with pricing power, DTC momentum and brand strength—showing denim and luxury gains even as activewear lagged.