Levi’s direct-to-consumer growth slowed to 2% as a marketing misstep around baggy jeans missed demand for low-rise styles, prompting a campaign shift despite an improved full-year earnings outlook.
Levi Strauss & Co. shares jump after its strongest growth in years, as robust full-price sales and demand from Gen Z help offset tariff pressures—though cautious U.S. outlook and leadership changes linger.
