Levi’s direct-to-consumer growth slowed to 2% as a marketing misstep around baggy jeans missed demand for low-rise styles, prompting a campaign shift despite an improved full-year earnings outlook.

Cone Denim President Steve Maggard discusses the company’s China exit, Mexico-focused manufacturing strategy, customer continuity and the forces shaping the future of denim.

Denim manufacturers are strengthening supply chains, simplifying production and investing in technology to stay agile amid an increasingly unpredictable market.

With little room to pass higher prices on to consumers, suppliers are looking to integrated production, material innovation and manufacturing efficiency for relief.

The K-shaped economy is pushing manufacturers to balance cost demands with a continued appetite for innovation, differentiation and sustainability.

As global brands rethink sourcing strategies amid geopolitical uncertainty and sustainability expectations, Vicunha Textil discusses its—and Brazil’s—growing role in premium denim innovation, responsible production and supply-chain diversification.

Artistic Milliners is expanding its vertically integrated sourcing network across Mexico, Guatemala, Pakistan and Los Angeles to help brands move faster, reduce risk and respond to shifting consumer demand.

Levi Strauss & Co. shares jump after its strongest growth in years, as robust full-price sales and demand from Gen Z help offset tariff pressures—though cautious U.S. outlook and leadership changes linger.

Siddiqson’s recently launched CRYO innovation has numerous sustainability advantages for denim brands with no compromise on quality.

With tariffs now a planning baseline rather than an exception, Panther Denim has built structural flexibility rather than relying on reactive solutions.