Cotton Incorporated breaks down the trends on the horizon for 2028, including what’s ahead for activewear and denim as well as the attributes consumers are looking for in their next purchase.
Smaller crops, shifting demand and tariff uncertainty are reshaping the cotton market, giving sourcing teams more variables to watch through the second half of 2026.
A first-of-its-kind lifecycle assessment provides brands with the transparent, independently reviewed evidence to strengthen their environmental reporting and risk management.
Cotton Incorporated senior economist Jon Devine provides a global perspective on how policy changes, consumer demand and the Covid effect are transforming cotton production, movement and consumption.
Cotton Incorporated’s Jon Devine shares how stable prices, new U.S. content incentives and strong traceability are positioning cotton as a lower-risk, more strategic fiber amid ongoing global trade and sourcing turmoil.
