Chinese luxury and premium beauty demand is showing early signs of recovery, offering global brands a rare growth bright spot as affluent consumers return to spending and discounting eases.
As retailers navigate tariffs, labor shortages, supply chain disruptions and geopolitical instability, they face a “tale of two retails” where affluent consumers keep spending and middle- and lower-income shoppers remain under pressure.
FDRA’s Q1 2026 survey finds sales improving, outlooks at a 5-quarter high and consumer demand holding steady, even as tariffs and rising material costs loom.