Fashion retail success will depend on meeting consumers’ growing demand for value, intentionality and seamless experiences where AI works in the background.

Despite rising gas prices, persistent inflation and growing economic anxiety, American consumers are still spending — though increasingly with a focus on affordability and essentials.

From adapting to tariffs to balancing e-commerce and physical retail, Eric Fisch, head of retail and apparel at U.S. Commercial Banking at HSBC shares insights on the industry’s future.